Ultra High Brightness LCDs

55″ 7000 nit Ultra-High Brightness LCD with Narrow Bezel
Model DS552LT7

The DS552LT7 is a 55 inch ultra-bright professional LCD with IPS technology. With a daylight viewable brightness rating of 7,000 nits this display features a local dimming LED back light technique for incredible, high contrast picture quality and low power consumption. The DS552LT7 features a 10.9 mm bezel width, perfect for video wall applications in bright environments. Designed for use in direct sunlight, the specially designed LCD panel prevents “blackening defect”. The display features an integrated Android™ based media player with WiFi offering users a complete media platform, allowing playback of local files and USB/SD card media.

view complete series

Ultra High Brightness LCDs Series Product Line

32″ 2500 nit Professional High Brightness LCD – DS322LR4-1

37″ High Brightness 3,000 nit Bar Type LCD – DS371BT4

42″ 2,500 nit High Brightness LCD – DS421LT4

49″ High Brightness 3500 Nit LCD With Narrow Bezel – DS491LT4

49″ High Brightness 3500 Nit LCD With Narrow Bezel (SDM Ready) – DS491LT4-M

49″ High Brightness 5500 Nit LCD With Narrow Bezel – DS491LT6

55″ 3000/1000 nit High Brightness Dual-Sided LCD – DS551DR4

55″ 3000 nit High Brightness LCD with Super Narrow Bezel – DS551LX4

55″ 3,500 nit High Brightness LCD with Narrow Bezel – DS552LT4-1

55″ 3,500 nit High Brightness LCD with Narrow Bezel (SDM Ready) – DS552LT4-M

55″ 5,500 nit Ultra-High Brightness LCD with Narrow Bezel – DS552LT6-1

55″ 7000 nit Ultra-High Brightness LCD with Narrow Bezel – DS552LT7

65″ 4,000 nit High Brightness LCD – DS652LR5

75″ 2500 nit High Brightness LCD – DS751LT4

75″ Ultra HD High Brightness 3500 nits LCD – DS752LR4

85″ 3500 nit Ultra HD Ultra High Brightness LCD – DS851LR4

Product Features

Sunlight readable 7000 nits brightness
Integrated Android media player
LED Backlit with Local Dimming
Viewable with Polarized Lenses
1080p Full HD resolution
Narrow 10.9 mm bezel for video wall applications
Blackening defect free in direct sunlight

Product Highlights

Sunlight readable 7000 nits brightness, Integrated Android media player, LED backlit with local dimming, Blackening defect free in direct sunlight, Narrow 10.9 mm bezel for video wall applications, 1080p Full HD resolution.

Narrow Bezel for Video Walls

The DS552LT7 features a 10.9 mm narrow bezel display – perfect for video wall applications. With built-in video daisy chaining, a single video source can be used on video walls up to 15×15 in size without the need for any additional external video wall controller.

LED Backlit with Local Dimming

The display features a local dimming LED back light technique for a remarkably high contrast picture. With direct local dimming, darker areas of an image receive less backlighting than lighter areas, as opposed to edge-lit LED backlights which illuminate an entire screen at all times causing blacks and dark areas to appear washed out.

Color Temperature and Quality

Ensuring the color and brightness of each screen in a tiled matrix matches can be time-consuming and requires additional calibration hardware. Each screen is individually color calibrated to the D65 (6500K) CIE color standard. Not only does this produce a true, natural white, the color of all screens will be uniform.

Blackening Defect Free

Most residential and commercial screens will blacken or result in isotropic failure when the LCD panel overheats. The DS552LT7 is equipped with a high-temperature LCD panel capable of withstanding temperatures up to 110˚C (230°F) without blackening – crucial for direct sunlight applications.

Auto Brightness Control

Different external lighting conditions require different brightness levels. An onboard light sensor measures the ambient light in the area and automatically adjusts the image accordingly.

Model DS552LT7

  • ​​​​​​​ LCD Panel Type: 54.64 inches IPS LCD
  • ​​​​​​​ Native Resolution: 1920 x 1080
  • ​​​​​​​ Backlight: LED
  • ​​​​​​​ Brightness: 7000 nit
  • ​​​​​​​ Default Color Temperature: D65 (6500 K)
  • ​​​​​​​ Contrast Ratio: 3,000:1
  • ​​​​​​​ Color Depth: 8 bits
  • ​​​​​​​ Response Time: 9 ms (typ)
  • ​​​​​​​ Viewing Angle: 178° / 178°
  • ​​​​​​​ Light Life Time: 100,000 hrs (typ.)
  • ​​​​​​​ Blackening Defect Free: Up to 110°C (230°F)
  • ​​​​​​​ Panel Surface: AR 1.5%, 2H, QWP
  • ​​​​​​​ Power Supply: Internal
  • ​​​​​​​ Rated Voltage: 100 V ~ 240 V, 50 Hz / 60 Hz
  • ​​​​​​​ Power On Mode: 275 W (typ), 400 W (max) (TBC)
  • ​​​​​​​ Power Saving Mode: < 1 W
  • ​​​​​​​ Bezel Width (T/B/L/R): Even bezel 10.9 mm
  • ​​​​​​​ Cabinet Color: Black
  • ​​​​​​​ Dimension (LxHxD, w/o stand): 1240 x 710 x 87.7 mm
  • ​​​​​​​ Weight (set/package): 29.5kg / 34.5kg (TBC)
  • ​​​​​​​ VESA Mounting (dimension): 400 x 400 mm
  • ​​​​​​​ Orientation: Portrait / Landscape
  • ​​​​​​​ Language: English
  • ​​​​​​​ Daisy Chain: DVI, RS-232
  • ​​​​​​​ Proof of Image Retention: Yes
  • ​​​​​​​ Dimming Control (DCR): Yes
  • ​​​​​​​ Built-in Video Wall Support: Up to 15x15
  • ​​​​​​​ ID Setting for Daisy Chain: Yes
  • ​​​​​​​ On/Off Scheduling: Yes
  • ​​​​​​​ Ambient Light Sensor: Yes
  • ​​​​​​​ Total Turn-on time: Yes
  • ​​​​​​​ Internal Temperature Sensor: Yes
  • ​​​​​​​ Network Control: RS-232(IN/Out), RJ45
  • ​​​​​​​ OSD Menu Rotation: Yes
  • ​​​​​​​ Carrying Handles: Yes
  • ​​​​​​​ Polarized sunglasses support: Yes
  • ​​​​​​​ DVI-D: In (x1), Out (x1)
  • ​​​​​​​ Display Port: In (x1)
  • ​​​​​​​ HDMI: In (x1)
  • ​​​​​​​ RS-232: In (x1), Out (x1)
  • ​​​​​​​ RJ-45: In (x1)
  • ​​​​​​​ Audio: In (x1), Out (x1)
  • ​​​​​​​ USB 2.0: For Internal Player
  • ​​​​​​​ SD Card Slot: For Internal Player*
  • ​​​​​​​ Operating Temperature: 0° C ~ 45° C
  • ​​​​​​​ Storage Temperature: -20° C ~ 60° C
  • ​​​​​​​ Humidity: 10% ~ 80% RH Non-condensing
  • ​​​​​​​ Operating system: Android 4.4.2
  • ​​​​​​​ Processor: ARM Cortex-A9 1.6 GHz, Quad-Core CPU
  • ​​​​​​​ On chip cache memory: L2: 512KB
  • ​​​​​​​ Clock speed: 1.6GHz
  • ​​​​​​​ Main memory interface: 1GB DDR3/3L (1600MHz)
  • ​​​​​​​ Graphics: 600M ARM Mali400MP4,2D/3D graphic engine, support OpenGL ES1.1/2.0, Open VG1.1
  • ​​​​​​​ Storage (FDM): 8GB NAND Flash(2GB occupied by o/s, 6GB available depending on total capacity
  • ​​​​​​​ Multimedia: H.264 encoder/decoder, MPEG-1/2/4, H.263, H.264 MVC, AVS, VC-1, VP8/6, RV
  • ​​​​​​​ IO ports: USB 2.0, SD slot
  • ​​​​​​​ CE / FCC ClassB / ROHS
  • ​​​​​​​ Included Accessories: Power Cord, Remote controller, ESK302, QSG
  • ​​​​​​​ Optional Accessories: TBC
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DS552LT7 Data Sheet
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