Posted on August 17, 2012 by Scott Pickus
360 Digital Media Utilizes DynaScan High Brightness LCDs for The Amazing Spider-Man Campaign
To promote the theatrical release of Sony Pictures' blockbuster
The Amazing Spider-Man in 3D
, digital marketing company
360 Digital Media constructed a larger-than-life web-slinging effigy of the iconic super hero over the Taipei City Hall Bus Station in Taiwan. Selected for its superior brightness levels (2500 nits), fanless design, and round-the-clock operation, two DynaScan 46” high brightness LCDs (
DS46LO4) were installed within the platform at the base of the figure and played promotional trailers of the movie day and night.